Bill Fischer, Professor of Technology Management at IMD, Lausane, Switzerland, writes online at management-issues.com about the value of collaboration and how this is featuring in strategic planning:
“Co-creation is the business idea of the moment. Lately, wherever I go, the desire to get closer to customers, stakeholders, suppliers, etc is at the very center of everyone’s strategic planning.”
Bill summarises by writing: “Co-creation will become the way of the future in describing all innovative activity and that collaboration – which has become one of IMD’s new values – will characterize how we go about all of what we do. Remember: More ideas are always better than fewer; more minds are always better than fewer! Collaboration makes this possible!”
Read the whole article here