Today’s economy is a perfect storm of rapid change, risk, opportunity, and uncertainty. Those executives who come to grips with their “financial reality” will gain competitive advantage and lead their industries and companies in new and exciting directions.

In a short video, author and ‘fiscal doctor’ Gary W. Patterson warns, however, that embracing such a reality is not for the faint of heart. What is required is a willingness to build (and in some cases rebuild) your strategic plan around a fiscal vision. In the end, a strategy that is driven by the company’s financial performance and goals is a strategy that will separate the victors from the victims. Is this how you build your plan? Read more about the ideas here and see the video here.