A marketing plan defines how an organisation is expecting to promote the existence of what it does to the most appropriate audience. Related to the fundamentals of the marketing mix, the plan should include all the activities that the organisation is planning to undertake to ensure that all stakeholders are aware of what steps are involved and their role in its implementation.

This MAPP set uses a wide range of knowledge, experience and research to bring together an effective an appopriate plan which can be implemented and monitored using the MAPP web service.

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