A disruptive hypothesis is an intentionally unreasonable statement that gets your thinking flowing in a different direction. Disruptive hypotheses are designed to upset your comfortable business equilibrium and bring about an accelerated change in your own thinking.
The process hinges on three steps: Defining the situation, searching for cliches, and twisting those cliches around, according to Luke Williams, writing for Fast Company. Fancy some of that for your business? Read the whole article here