How do you view strategic planning? As a project, a one-time thing, an annual thing, or “that thing that happens at the annual retreat?” Will Davis, Managing Partner of Right Source Marketing, writes on ‘Marketing Trenches’ about strategic planning as a “continuous and ongoing process. Because guess what – while you are taking your good old time planning, the ground underneath you is already moving, and continues to move. Markets change, situations change, the landscape changes, so your plan must adjust accordingly.”
So, what do you and your organisation think about strategic planning? Check out the rest of the article here.