Read what Anthony D’Angelo, writing in the Financial Times, thinks of the education that organisational leaders receive in reputation management. “MBA programmes and their graduates suffer from a blind spot in the science of leadership communications for several reasons. Business schools have focused on understanding the numbers rather than communicating their implications. The “soft skills” suffer from a lack of respect and inclusion in business education or fall between the silos that separate the higher education departments that could collaborate to expose students to ethics, social responsibility, public affairs communications strategy and interpersonal dynamics, but do not. Hence, we have CEOs who have never deeply considered their responsibilities with regard to reputation and communications and do not understand them. Note how many duck important questions from the media, employees, community groups, shareholders and other constituencies, then wonder why they deal with suspicion and a lack of support.”
How do you and your organisation fare when it comes to reputation management? Read the whole article here and find out.